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Netflix: Kansas, Sweden the Fastest Places to Stream

12 Mar, 2013 By: Erik Gruenwedel

SVOD leader launches website featuring comprehensive comparisons of ISP speeds around the world

Looking for the fastest Netflix streaming? Move to Kansas or Sweden. Google’s fiber-optic network and Sweden’s Ownit platform deliver the highest average Netflix streaming bitrates anywhere the subscription video-on-demand service is available globally.

Google Fiber on average delivers 3.35 Mbps, the highest average streaming bitrate anywhere. The network is currently being tested in select markets in the Midwest. Sweden's Ownit is second fastest with an average bitrate at 2.99 Mbps.

The faster the bitrate, the easier an Internet Service Provider (ISP) can deliver streamed video to the end users without buffering, pixilation or frozen screen images.

Los Gatos, Calif.-based Netflix March 11 launched Netflix ISP Speed Index, a new comprehensive website that allows consumers to see which ISPs offer the optimum streaming delivery channel. Previously, Netflix disclosed bitrates by geographic region.

Netflix’s Scandinavian subscribers have access to the highest average bitrates in the world, with all ISPs in Denmark, Sweden and Finland delivering average bitrates above 2 Mbps. By comparison, the slowest bitrates among Netflix subs is found in Mexico.

Netflix said the average bitrate speed performance is due to numerous factors, including the variety of encodes Netflix uses to deliver content, as well as the number of devices subs use and condition of home networks.

The Netflix ISP Speed Index is based on data from the more than 33 million Netflix members who stream more than 1 billion hours of TV shows and movies per month. The listed speeds reflect the average performance of all Netflix streams on each ISP's network and are an indicator of the performance typically experienced across all users on an ISP network.


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