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Hastings: Netflix Subs Streamed 4 Billion Hours in Q1

11 Apr, 2013 By: Erik Gruenwedel

Netflix subscribers globally streamed more than 4 billion hours of content in the first three months of 2013 — spearheaded by the Feb. 1 launch of original series “House of Cards,” CEO Reed Hastings said.

In an April 11 blog post on his Facebook page, Hastings posted the stat along with an article in TheGuardian.com highlighting the April 19 bow of original horror series, Hemlock Grove,” from director Eli Roth.

“House of Cards fav quote: ‘look at the bigger picture.’ Over the last three months, you all watched over 4 billion hours on Netflix. Next up, some real monsters from Eli Roth...,” Hastings posted from San Francisco.

BTIG Research analyst Richard Greenfield said the new data suggests Netflix subscribers streamed more than 87 minutes a day, which he said made the SVOD pioneer the most watched cable network — on par with the Disney Channel.

“With [subscriber streaming times] continuing to tick higher … we presume churn is continuing to fall – implying that the price/value of a Netflix subscription is increasing,” Greenfield wrote in an April 11 post.

Netflix reports first quarter financial results April 22.

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