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NPD: Black Friday Tech Revenue Down

9 Dec, 2009 By: Chris Tribbey



Blu-ray Disc player unit sales were up 53% for the week of Black Friday compared to 2008, and HDTV unit sales were up 15%, but deep discounts across all technology pushed total consumer technology revenue down, according to data from The NPD Group.

Consumers spent $2.7 billion for the week, down 1.2% from 2008, but an improvement on the 3.4% decline in 2008 from 2007. HDTVs saw the biggest price cuts, a full 20% during this Black Friday, compared to 2008. The average selling price of an HDTV was $535, and the price drops contributed to a 9% decline in HDTV revenue year over year.

“Consumers came out this year because there were deals to be had, the same reason they have been shopping for electronics all year,” said Stephen Baker, NPD’s VP of industry analysis. “What made Black Friday different this year is how aggressive those price cuts were. This year retailers and manufacturers knew it wasn’t going to be about increasing revenue, it needed to be about getting consumers excited to shop and moving those products out of the stores.”

Computers were another hit technology item for that week, with a 63% jump in year over year unit sales. Notebooks saw a $160 average price drop, to $500.


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