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Discs Reign ‘Uberalles’ in German Home Entertainment

19 Aug, 2013 By: Erik Gruenwedel

Packaged media propels Germany to No. 2 home entertainment market in Europe

It may be a digital future, but in Germany, home video consumers still like packaged media — spending more than $860 million on packaged media and digital sellthrough in the first six months of 2013, according to data from the German trade group, GVU.de.

The data helped drive Germany to No. 2 in the European home entertainment market after the United Kingdom.

German consumers spent more than $250 million on Blu-ray Disc titles, which was up 41% from the same period in 2012. Traditional DVDs continued to hold their own, generating $582 million, which was up 3% from last year.

Digitally, consumers upped consumption more than 38% of electronic titles to $33 million. Meanwhile, the German rental market, which has lagged in recent years, rebounded 9% to $196 million — underscored by transactional video-on-demand and by-mail/streaming service LoveFilm, which is owned by Amazon.

The top-selling title through June 30 was Skyfall, followed by Taken 2 with Liam Neeson.


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