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DEG: Big Screen HDTVs, Blu-ray to Drive Black Friday Home Entertainment Sales

23 Nov, 2011 By: Erik Gruenwedel

Sales of big screen HDTVs and tentpole Blu-ray Disc titles are projected to lead Black Friday home entertainment sales, according to DEG: The Digital Entertainment Group.

The industry trade group said sales of TVs 60 inches and larger have become popular home theater centerpieces to engage with packaged media, including video games, as unit retail prices fall below $1000.

Specifically, 1.3 million HDTV units with 60-inch and larger screen size are projected to be sold by the end of the year, up 50% from the same time in 2010.

The DEG said HDTV sales are being driven by Blu-ray releases such as Star Wars: The Complete Saga, Bridesmaids, Harry Potter and the Deathly Hallows: Part 2, Transformers: Dark of the Moon and The Smurfs, among others.

More than 35 million households in the United States have a Blu-ray player, and sales of BD titles were up 58% in the third quarter.

In addition 3D Blu-ray releases of The Lion King and Green Lantern have spurred greater consumer acceptance of 3D technology in the home. In fact this is the first season 3D-equipped HDTVs are expected to have a significant impact on holiday sales, with more than 10% of LCD and Plasma sets equipped with the technology.

“TVs are one of the most in-demand holiday gift items every year, and we’re hearing from shoppers that this year is no different,” said Allison Dahlien, senior marketing director for the home theater group at Best Buy. “The value … has never been better as consumers realize the benefits of a larger screen size.”


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