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Report: DirecTV Bids for Hulu

31 May, 2013 By: Chris Tribbey

DirecTV is one of three bidders offering at least $1 billion for ad-supported online content aggregator Hulu, according to a Bloomberg news report.

Hulu corporate parents Walt Disney Co., Comcast and News Corp. now have at least seven bidders for the Los Angeles-based company, sources told the news service, with Hulu narrowing the buyout offers to three or four in the coming weeks.

If true — and if DirecTV were to win out — Hulu would give the satellite TV operator a low-cost online content offering to pair with its pay-TV service, which has 20 million-plus subscribers.

Others reportedly bidding on Hulu include private equity firm KKR & Co., media executive Peter Chernin, Time Warner Cable, Guggenheim Digital, Yahoo, Silver Lake Management and talent agency William Morris Endeavor Entertainment in a joint bid.

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