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comScore: Hulu Reduces Ad Count in July

19 Aug, 2013 By: Erik Gruenwedel

YouTube again dominates online video viewing in unique viewers, videos and minutes per viewer

Hulu reduced the number of ad spots it subjected viewers in July, including subscription video-on-demand subsidiary Hulu Plus.

The online content aggregator co-owned by The Walt Disney Co., 21st Century Fox and NBC Universal, subjected viewers to 69.2 ads per viewer — down from an average of 73 spots in June, according to the latest data from comScore.

The number of ads dwarf the nearest competitor — YouTube — which subjects viewers to less than 30 spots on average. The targeted ads, which generate the bulk of Hulu’s revenue, are noteworthy considering the platform just 5.4% of the total U.S. population.

YouTube, by comparison, attracts 37% of the domestic population.

The Google-owned property again ranked No. 1 in video ads with 3.4 million, unique viewers (168 million), videos (17.7 billion), and minutes per viewer (1,354).

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