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DEG, CEA Partner on Ultra HD Promotion

12 Nov, 2013 By: Erik Gruenwedel

DEG: The Digital Entertainment Group and the Consumer Electronics Association Nov. 12 announced a new collaboration to help develop and promote Ultra High-Definition (Ultra HD or UHD) televisions, compatible products and 4K content for the home entertainment industry. The announcement came during a conference on Ultra HD in conjunction with CES Unveiled New York.

Ultra HD television is next-generation, high-definition display technology. Ultra HD is the closest thing to bringing the 4K digital cinema theatrical experience to the home, offering consumers an immersive viewing environment with alleged superior picture quality compared to current HD products.

CEA and the DEG are developing key Ultra HD messaging points for use by consumer technology manufacturers, retailers, the creative community and content distributors. These messages are being designed to generate more awareness of Ultra HD and to help drive sales at retail.

“Throughout our history, the DEG’s mission has always been to promote the benefits of new digital entertainment platforms in a seamless and unified manner,” Amy Jo Smith, president of DEG, said in a statement. “By working closely with CEA on Ultra HD, we can deliver a powerful 4K content message, which will help drive this key initiative to both retailers and consumers alike.”

In addition to the messaging and content-focused efforts, CEA and the DEG are exploring opportunities to promote cooperatively the wide variety of Ultra HD content platforms being developed for retailers, consumers and the media about Ultra HDTVs and encourage their sales.

“Our joint messages will reinforce that Ultra HD means 4K resolution — plus a whole lot more. UHD encompasses not only more pixels but a number of other technical improvements, all of which result in greatly improved picture quality and an unparalleled home viewing experience,” said CEA president and CEO Gary Shapiro.

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