Amazon Prime Not Charging Extra for Ultra-HD Content11 Nov, 2014 By: Erik Gruenwedel
Move comes after Netflix said it would charge a premium for 4K streaming
Amazon Nov. 11 announced it would not charge Prime Instant Video members fortunate enough to own a 4K compatible television a surcharge to stream Ultra-HD content.
The decision comes after Netflix said it would do the opposite: Namely charge $2.99 on top of the $9 monthly fee to subscribers wishing to stream its limited selection (upcoming “Marco Polo," “The Blacklist” and “House of Cards”) of 4K content.
Netflix said it is charging the additional fee to help underwrite increased license and distribution costs associated with 4K content.
Amazon, which recently upped the Prime membership $20 monthly, apparently isn’t worried about any additional costs associated with Ultra-HD fare.
“We’re confident that offering Ultra-HD content, whether it’s a TV series or a film, will help create the ultimate viewing experience,” Michael Paull, VP of Amazon digital video, said in a statement.
Beginning in 2015, Amazon will stream select programing in Ultra-HD resolution, including “Tony Bennett & Lady Gaga: Cheek To Cheek Live!,” as well as Amazon Original Series “Transparent,” “Alpha House” and the upcoming “Mozart in the Jungle” series.
“We’re excited to unveil even more titles that Prime members and customers can watch in Ultra-HD later this year,” Paull said.