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Report: One in Four TV Sets Internet Connected by 2018

10 Oct, 2013 By: Chris Tribbey

Nearly 27% of all TV sets worldwide — 759 million — will be connected to the Internet by 2018, up from the 307 million expected to be connected by the end of 2013, or 12.4% of all TVs worldwide, according to a new report from Digital TV Research.

Devices like Google’s Chromecast are expected to have a sizeable impact, with connected sets using streaming or set-top devices hitting 126 million by 2018, up from 34 million in 2013.

“Connected TV is undergoing the largest upheaval in its short history,” said Simon Murray, principal analyst at Digital TV Research. “The introduction of affordable devices such as Google’s Chromecast and Sky’s Now TV are shaking up the market, with connected-TV set manufacturers already reducing their prices as a reaction to this increased rivalry. The introduction of three next-generation games consoles adds further competition.”

The United States will have 23.5% of the world’s Internet-connected TVs by 2018, with China second with 16.4%.

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