Report: Most Broadband Homes Have Connected TVs1 May, 2013 By: Chris Tribbey
More than 50% of American households with access to broadband Internet now have a TV connected to the Internet, either via a direct connection, a game console, Blu-ray Disc player or other ancillary device, according to a new report.
The data from Texas-based The Diffusion Group (TDG) — coupled with a Pew Research Center study that found 65% of the nation had broadband Internet access at the start of 2013 — suggests pay-TV and other content companies have a growing consumer base to target, according to TDG partner Michael Greeson.
“Whether your goal is delivering [over-the-top] services to the TV or expanding the level of control pay-TV subscribers enjoy, the reality that six in 10 broadband households use a connected TV is encouraging news,” he said.
TDG’s study also found that nearly 25% of broadband homes have more than one Internet-connected TVs in their homes; 82% have an HDTV; and a quarter of game console time is spent watching video.