NPD: 2012 HDTV Shipments Will Decline10 Jul, 2012 By: Chris Tribbey
HDTV shipments are expected to decline 1.4% year-over-year to 245 million units, according to a new report from NPD DisplaySearch.
The research firm points to a slower rate of price erosion and more cautious consumer spending in Europe and Asia for the lower shipments. Average HDTV prices are expected to drop 4% in 2012, compared with 6% in 2011 and 10% in 2010.
“The worldwide demand for TVs is slower this year as economic uncertainty in many regions and a greater focus on profits by many LCD TV supply chain members will lead to softer price erosion, which in turn has a direct impact on sales,” said Paul Gagnon, director of North America TV Research for NPD DisplaySearch. “However, several key high-value segments of the TV business, such as large screen sizes and LED-backlit LCD TVs, continue to grow.”
Sales growth in emerging markets, including China, Asia Pacific, Latin America, Eastern Europe, the Middle East and Africa, is expected to hit 8% in 2012 compared with 2011.
3DTV shipments are expected to grow 74% in 2012.