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CEA, ESPN Team Up for 3DTV Retail Promotion

16 Aug, 2010 By: Chris Tribbey

The Consumer Electronics Association (CEA), ESPN, Comcast and others have teamed up to promote 3DTVs at retailers nationwide Sept. 10-12, centered on ESPN’s live 3D broadcast of the Ohio State vs. Miami college football game Sept. 11.

In 2009 ESPN produced a 3D broadcast of a game between Ohio State and the University of Southern California.

Dubbed 3D Demo Days, retailers will show off 3DTV programming from ESPN from 10 a.m. to 11 p.m. ET, including the 2010 FIFA World Cup, X Games 16, the Sept. 6 Boise State vs. Virginia Tech college football game and the Harlem Globetrotters.

“Bringing ESPN 3D to retailers across the country is a great step forward for the rollout of 3D,” said Bryan Burns, ESPN’s VP of business strategy and development. “We know that when sports fans see how the action looks in 3D, they will seriously consider upgrading to 3D and working with AT&T U-verse TV, Comcast, DirecTV and other content providers to bring the 3D experience to their living rooms.”

A list of participating retailers can be found at DigitalTips.org/3D.

“With a complete 3D system in place — from products to content and distribution –  2010 is the year for this exciting new technology to take off,” said CEA president and CEO Gary Shapiro. “As we have seen with the introduction of other new technologies, one of the toughest and most important pieces of the puzzle is consumer education.”

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