HBO Polling Fans for Best Buy ‘Thrones’ Box Set Packaging24 Jun, 2013 By: Erik Gruenwedel
HBO Home Entertainment June 24 has begun offering fans of “Game of Thrones” the chance to vote on what the box art should be when Best Buy releases Game of Thrones: The Complete Third Season on Blu-ray Disc, DVD and digital Feb. 18, 2014.
The premium TV network owned by Time Warner, via social media polls on “Game of Thrones” and Best Buy Facebook pages, is allowing visitors to choose one of three options: a “Character Edition,” featuring third season poster art of Peter Dinklage, Kit Harington and Emilia Clarke; “Season 3 New Sigils,” featuring the sigils of Houses Tyrell, Tully and Stannis Baratheon, who were prominent this season; or “Bring Back Your Favorite Sigil,” with Houses Stark and Targaryen (Season 1) and Lannister (Season 2).
Each page will host a gallery of the packaging options where fans can vote by “liking” the appropriate image. The votes will be tallied in real-time so fans can keep track of which option is gaining the most support. Voting ends July 21 and the winning art will be revealed on both Facebook pages. The set is available for preorder Aug. 2.
The Best Buy exclusive packaging will be available in all retail locations nationwide as well as Future Shop in Canada, in addition to select international locations.
“We love that ‘Game of Thrones’ fans are so passionate and vocal about our home entertainment products, and the reaction to the Best Buy exclusive packaging has been fantastic for two years running,” said Meredith Vincent, VP of marketing with HBO Home Entertainment. “This is a fun and exciting way to reward fans and give them a direct voice into what is created for the next release.”