Greenleaf, Ragosine Launch New PR Firm12 Nov, 2012 By: Chris Tribbey
Veteran public relations executives Vicki Greenleaf and Dorrit Ragosine have launched a new PR firm, Social Change Public Relations & Marketing (SC-PR).
Based in Los Angeles, the firm will place an emphasis on communication strategies, philanthropy, and corporate and entertainment social responsibility goals for its clients, namely nonprofits.
SC-PR aims to help nonprofit organizations shape their public footprint, improve their image and presence, and manage strategies and relationships of corporate sponsorship. The firm also will assist businesses to connect and partner with charitable organizations.
Greenleaf is head of Greenleaf & Associates, Inc. and Ragosine leads Nomad Public Relations, both specializing in PR and marketing for entertainment and consumer goods. Both have an extensive background in philanthropy as well.
“Messages That Matter is not just a tagline,” the duo said in a statement. “Launching this endeavor is the culmination of both a personal and professional commitment to philanthropy and a unique breadth of experience in the intricacies of CSR campaigns, charitable marketing alliances and cause marketing. Doing well and doing good are not mutually exclusive.”
The two combined have represented and created campaigns for all six major studios, Hallmark, McDonald’s, General Motors Corp., Royal Caribbean International, United Auto Workers International Union, Artisan, Fox Television, Showtime Networks, Smithsonian Networks, Saban Entertainment (now ABC Family), Columbia-TriStar, EMI Music, MCA Nashville and McGraw-Hill Publishing, among others.
Their nonprofit clients have included Make-A-Wish Foundation of America, National Eating Disorders Association, United Nation’s Global Alliance for Improved Nutrition, St. Jude Children’s Research Hospital, The National Arbor Day Foundation, Feeding America, The Laurel Foundation, The Clean Oceans Project, Santa Monica Baykeeper and the AIDS Research Alliance.
For more information, visit SocialChangePR.com.