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Fox Partners with Bulgari for ‘Cleopatra’

6 May, 2013 By: Chris Tribbey

20th Century Fox Home Entertainment is partnering with Italian jeweler Bulgari to commemorate the 50th anniversary of Elizabeth Taylor’s Cleopatra, which will be out as a two-disc Blu-ray May 28.

Fox restored the 243-minute original theatrical version of the film and will premiere it at the 2013 Cannes Film Festival on May 21, before showing it in more than 200 theaters May 22.

Bulgari will display several of Taylor’s pieces of jewelry at the film festival and auction off an exclusive jewelry piece inspired by the film, with the proceeds going to The Elizabeth Taylor AIDS Foundation.

“My mother would have been thrilled about this spectacular celebration of Cleopatra’s 50th anniversary by Fox and Bulgari,” said Chris Wilding, son of Elizabeth Taylor. “She would have been especially pleased that they are also supporting The Elizabeth Taylor AIDS Foundation, a cause she cared about deeply.”

The special-edition Blu-ray will include a full-color book of material from the film, lost footage, a commentary, behind-the-scenes featurettes and footage from the film’s original theatrical premieres.

Cleopatra exemplifies movie making on an epic scale,” said Mary Daily, president and chief marketing officer for 20th Century Fox Home Entertainment. “Elizabeth Taylor is a cultural icon who has inspired generations through her work, notable charitable efforts and her legacy, which is as strong as ever. As witnessed by our exceptional partnership with Bulgari, Cleopatra is as relevant today across fashion, beauty trends, culture and Hollywood as it was 50 years ago.

“With the support of the Elizabeth Taylor Trust and Bulgari, we are honored to commemorate this iconic film’s 50th anniversary with a yearlong celebration that includes premiering the film in its original theatrical glory at Cannes and for everyone to cherish forever on Blu-ray.”

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