Fox Bows Oscar-Nominated ‘Pi’ Early on Digital HD19 Feb, 2013 By: Erik Gruenwedel
Oscar-nominated movie, which is still in theaters, is available four weeks before its March 12 retail release via packaged media and VOD
Twentieth Century Fox Home Entertainment Feb. 19 said it is making Oscar-nominated Life of Pi available one month early on its proprietary Digital HD platform via connected televisions, tablets or smartphones.
Pi streets on Blu-ray Disc, DVD and transactional VOD March 12.
Fox launched Digital HD last September with the 14-day early digital release of sci-fi actioner Prometheus. The platform also offers digital access to hundreds of catalog titles.
Life of Pi follows Pi Patel, a young man on a fateful voyage who, after a spectacular disaster, is marooned on a lifeboat with the only other survivor, a 450-pound Bengal Tiger named Richard Parker.
Directed by Ang Lee, Pi is up for 11 Academy Awards, including Best Picture and Best Director. The movie is still playing in theaters, including in 3D. It has grossed more than $500 million at the global box office.
Digital HD is available at Amazon Instant Video, Best Buy’s CinemaNow, Google Play, iTunes, Kindle Fire, Nook Video, Sony's PlayStation 3, Walmart’s Vudu, Xbox Video and YouTube for less than $15.
"Today, digital platforms offer us greater flexibility to innovate our consumer offerings," said Mary Daily, president of worldwide marketing and chief marketing officer with 20th Century Fox Home Entertainment.