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YouTube Unique Video Viewership Declines

21 Feb, 2013 By: Erik Gruenwedel

Facebook reaches all-time video viewership in January

In another sign of increased online video sources (notably Netflix), YouTube for the first time in January generated fewer unique video viewers compared with the previous-year period.

Google-owned YouTube again ranked as the top online video content property in January with 150 million unique viewers, according to new data from comScore. That tally was down from the same period in 2012 when YouTube accounted for nearly 152 million unique viewers or 84% of the market.

Music video site Vevo was third with 50.1 million, NDN with 49.1 million and Yahoo with 43.7 million. Nearly 36.2 billion video content views occurred during the month, with YouTube generating the highest number at 12.3 billion. Facebook generated almost 57 million unique viewers who watched more than 425 million videos in January, according to comScore.

It was the highest level ever reached by the social media behemoth, with the average Facebook viewer watching 17 minutes of content in the month. Facebook generated 45.1 million viewers and 24.9% market share during the same period last year.

Rounding out the top 10 was Viacom with 43.6 million viewers watching 466 million videos, AOL with 42.1 viewers and 766 million videos, Microsoft with 36 million viewers and 500 million videos, Collective Video with 33.2 million viewers and 145 million videos, and Turner Digital with 30.6 million viewers watching 256 million videos.

Again, Hulu (and Hulu Plus) failed to finish in the top 10. The site generated 31.3 million unique viewers or 17.2% of total U.S. online video viewing last year. Also not making the top 10 compared with last year: Amazon and NBC Universal.

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