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Yahoo, Samsung Partner on Interactive TV Features

5 Nov, 2012 By: Chris Tribbey

Yahoo will integrate its automatic content recognition (ACR) technology into Samsung Electronics’ 2012 line-up of Internet-connected HDTVs, thanks to a new partnership.

The Yahoo! Broadcast Interactivity platform allows Samsung smart-TV owners to receive real-time interactive features that run alongside and complement shows and commercials. The feature offers on-screen prompts informing viewers of additional content related to what they’re watching.

TV programmers can use the feature to add trivia, metadata on shows, e-commerce options and gaming. Showtime Networks and National Geographic Channel are among the first programmers testing out the system.

“By combining watching TV with engaging content, we can change the way audiences are entertained and informed,” said Ron Jacoby, VP of connected TV at Yahoo! “We are thrilled that our expanded partnership with Samsung extends our platform’s footprint, enabling our content partners and advertisers to reach many more consumers. Content owners can augment their programming and advertisers can create compelling calls to actions that allow audiences to engage on marketing messages the moment they are delivered.”

The interactive features will be included in the latest firmware update for Samsung’s 2012 line-up of connected HDTVs.

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