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Viacom Tops Euro Pay-TV Revenue in 2012

28 Nov, 2012 By: Erik Gruenwedel, Chris Tribbey

Viacom generated $741 million in European pay-TV revenue in 2012 — tops among all media companies, according to a new report.

Viacom, which has properties popular in Europe that include Nickelodeon, MTV and Paramount Pictures, tallied 17.5% of the $4.24 billion spent on advertising and carriage fees on pay-TV channels in Europe, according to London-based Digital TV Research.

The report covers 195 international channels and networks (non-premium) from 11 media companies, and excludes transactional video-on-demand, and premium channels offering movies (i.e. HBO) and sports.

Other U.S. media brands popular in European pay-TV, include Discovery Communications with $570 million in revenue; Walt Disney with $549 million; Time Warner’s Turner Network with $447 million; Fox with $409 million, NBC Universal with $309 million and Sony Pictures with $127 million.

Indeed, Viacom CEO Philippe Dauman in recent fiscal calls said Paramount-themed movie channels showcasing recent and catalog content have taken off in Europe, underscoring Hollywood’s current gold rush at the international box office.

“International players face great competition as traditional domestic terrestrial players (studios) push their thematic channels,” added the report’s co-author, Simon Murray.

Total pay-TV revenue in Europe is expected to reach $4.45 billion in 2013 and top $5.28 billion by 2017, driven by a combination of higher penetration in Eastern Europe and more HD channels that command higher carriage fees.

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