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Rovi, Toshiba Partner for Digital TVs With Streaming Functionality

7 May, 2013 By: Chris Tribbey, Erik Gruenwedel

Japanese consumer electronics giant bowing TVs in the U.K. with transactional VOD and digital movie sellthrough functionality

Rovi Corp. May 7 said it has partnered with Toshiba Corp., which is launching a new line of digital televisions with its DivX Plus streaming software to facilitate third-party movie rentals and sales.

The agreement expands the reach of Rovi's streaming format and enables Toshiba DTVs to support third-party video streaming services, which it is doing with KnowHow Movies in the United Kingdom.

Santa Clara, Calif.-based Rovi claims DivX Plus streaming allows users to experience Blu-ray Disc features such as multi-language subtitles and audio tracks, trick-play track for faster forward and rewind, chapter points for quick scene navigation, and resume playback across devices.

Rovi says DivX Plus streaming reduces buffering issues, allowing for continuous play even with low or fluctuating bandwidth connections. DiVX Plus also facilitates UltraViolet, the cloud-based digital movie storage platform.

That should be a plus to KnowHow Movies, the transactional video-on-demand and digital sellthrough platform launched in 2012 by U.K. consumer electronics retailers PCWorld and Currys.

KnowHow Movies has license agreements with Walt Disney, Pixar, Momentum Pictures and Warner Bros., and bowed with 1,000 movies, including the “Harry Potter” and “Pirates of the Caribbean” franchises, and titles such as The Shawshank Redemption and The Kings Speech, as well as 500 TV shows such as “The Big Bang Theory,” among others.

Toshiba DTVs with DivX Plus Streaming and KnowHow Movies is expected to be available to consumers later this quarter in the U.K.

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