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NPD: 500 Million Connected Devices in U.S. Homes

18 Mar, 2013 By: Erik Gruenwedel

There are now more than half a billion devices in U.S. homes connected to the Internet delivering entertainment and apps, according to new data from The NPD Group. Increases in tablet and smartphone penetration drove the milestone.

The number of connected devices has grown to 5.7 per home, up from 5.3 devices three months ago. During that time, the installed base of tablets increased by nearly 18 million and there are nearly 9 million more smartphones users. 

“Even with this growth in the smartphone and tablet market, PCs are still the most prevalent connected device in U.S. Internet households — a fact that won’t be changing any time soon,” said John Buffone, director of devices for NPD Connected Intelligence. “However, when you look at the combined number of smartphones and tablets consumers own, for the first time ever, it exceeded the installed base of computers.”

PC penetration among U.S. Internet-connected households remains unchanged at 93%. Smartphone penetration rose from 52% to 57% of cellphone users while tablet penetration increased significantly from 35% to 53% of Internet households.

“It’s hard to believe that tablets and smartphones are still somewhat in their infancy,” Buffone said. “But as we have seen in just the past few months, there is significant potential for this market to develop further.”

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