M-Go Launches Beta Test, Inks Deals With LG, RCA and Starz4 Jan, 2013 By: Erik Gruenwedel
M-Go, a transactional video-on-demand and electronic sellthrough platform backed by Technicolor and DreamWorks Animation, Jan. 4 bowed a beta test of its service at www.mgo.com.
M-Go is also available as a free download from the Google Play Android app store.
The service, which allows users to rent, buy movies and TV shows played back on TVs, iPads, tablets, Blu-ray Disc players, streaming players, Macs, PCs and soon game consoles and smartphones, will be embedded in select consumer electronics devices from LG Electronics and RCA. Digital purchases can be stored in the cloud-based Ultraviolet virtual locker.
Los Angeles-based M-Go also signed a content license agreement with Starz Entertainment for access to the distributor’s original series, including “Magic City” and the “Spartacus” franchise, among others.
M-Go in the fourth quarter signed license agreements with Relativity Media, Warner Bros. Digital Distribution, 20th Century Fox, Sony Pictures Home Entertainment, Paramount and Universal.
CEO John Batter says the service is designed to simplify access to digital entertainment through user-friendly interfaces, including categorizing content by genres and categories such as “new releases,” “featured,” “M-GO picks,” “deals” and “your library,” among others.
“Despite advances in technology and tons of film and TV choices, it still takes more effort than it should to find something satisfying to watch when and how consumers want it,” Batter said in a statement. “Consumers have become used to cobbling their entertainment options together in order to get a slightly satisfying experience. We believe consumers deserve a better experience. Think of us as your ‘entertainment wingman.’”