Dish, Southwest Airlines Partner for Free In-Flight TV, VOD Programming2 Jul, 2013 By: Erik Gruenwedel
Dish Network July 2 began a promotion with Southwest Airlines offering free in-flight television and video-on-demand content to 400 Wi-Fi-enabled daily flights.
Beginning today, Southwest customers using iPhone, iPad and iPod touch, or other Internet-connected device, can access (where available) Bravo, CNBC, Fox 5 New York (WNYW), Fox Business Network, Fox News Channel, Golf Channel, MLB.com (when games are available), MSNBC, NBC 4 (WNBC), NFL Network, Food Network, HGTV and Travel Channel.
In addition, episodes from 75 TV shows are available on demand as part of the promotion, which constitutes a $5 per passenger savings.
Dish and Southwest unveiled the year-long promotion aboard a Southwest flight from Boston to Baltimore, Md., which included giving each of the 100 passengers a free iPad 2.
“Dish and Southwest are two iconic American brands known for putting the customer first, providing products, services and experiences they truly demand,” said Dish CEO Joe Clayton in a statement. “It’s only logical our two companies should team up to give passengers free live TV and on-demand shows on flights around the country.”
As part of the deal, new Dish subscribers signing up for the Hopper Whole Home DVR and a qualified programming package, receive 12,500 Southwest Rapid Rewards frequent flyer program points and the option to receive an iPad 2.
"Southwest Airlines continues to innovate and evolve our on-board customer experience,” said Kevin Krone, chief marketing officer at Southwest Airlines. "We started with Wi-Fi and now have expanded to television. This new offer puts free television in the hands of our Customers. Just one more way Southwest offers more value at 37,000 feet."
In-air access to live TV, on-demand programming and Wi-Fi connectivity is delivered by Southwest’s satellite-based inflight entertainment and connectivity partner, Row 44, a subsidiary of Global Eagle Entertainment.