Comcast Offering On-Demand Access to 1,000 Kids’ Shows Through the Summer1 Jul, 2013 By: Erik Gruenwedel
‘Summer of Kids’ offer on Xfinity TV ups streaming ante with Netflix, Amazon and Hulu for parental-family eyeballs
Comcast July 1 said it is making available more than 1,000 hours of children’s programming from affiliated media partners on demand via connected devices.
Dubbed “Summer of Kids,” it marks the launch of new platform by Comcast specifically designed to help families make smarter decisions about what is age-appropriate for their children to watch online and on connected devices.
TV shows for children available for streaming include “Dora the Explorer,” “Angry Birds Toons,” “Sofia the First,” “Phineas and Ferb,” “Ben 10,” “Mickey Mouse Clubhouse,” “The Chica Show,” “Sid the Science Kid,” “Lazy Town,” “Pajanimals” and “My Little Pony: Friendship Is Magic,” among others.
Participating content providers include Angry Birds Toons, Baby Boost, BabyFirst, Buena Vista, Cartoon Network, Cbeebies, Disney Channel, Disney Junior, Disney XD, DreamWorks, Encore, Golden Films, HBO, Kabillion, Lionsgate, MoviePlex, NBCUniversal, Nickelodeon, Nick Jr., Paramount, PBS Kids, Showtime, Sprout, Starz, the Jungle and the Hub Network.
Competition for child-aged viewers and their parents has heated up since Netflix in 2011 bowed its “Just for Kids” platform, which indirectly resulted in a significant TV viewership decline at Nickelodeon.
Since then Amazon Prime Instant Video has greenlighted production of kid-themed original content, in addition to segmenting a portion of its SVOD service directly to young children and their parents.
From July 15 to 31, Comcast is offering subscribers free access to tens of thousands of Xfinity WiFi hotspots across the country, enabling families traveling on vacation the ability to stream kids content on the go.
Comcast is also encouraging families to visit the Xfinity TV Facebook page to vote for a movie they’d like to see discounted during “Family Movie Night” weekends in July.
“As we head into the busy summer travel season, ‘Summer of Kids’ provides [families] with even more content and more ways to watch while on the go.” said Maggie Suniewick, VP of programming with Comcast. “We’re also giving parents ultimate peace of mind for safer, smarter viewing across devices by expanding our parental controls and giving them new ways to help find age-appropriate content across our entire Xfinity On Demand platform.”
Comcast in the spring offered on-demand access to 1,000 movies during a week-long movie marathon aimed at luring and retaining subscribers.