AT&T Launches SVOD Service7 Jan, 2013 By: Erik Gruenwedel
The telecommunications giant is offering subscription video-on-demand to U-verse members
AT&T Jan. 7 said it will begin offering U-verse members access to a subscription video-on-demand streaming service called AT&T U-Verse Screen Pack.
Available for $5 a month, Screen Pack customers get unlimited playback of more than 1,500 movies on U-verse TV, Uverse.com and the U-verse app for tablets and smartphones.
The price point and content selection are similar to what cable giant Comcast launched last year with Xfinity Streampix. Cable and telecommunication operators are scrambling to bow SVOD services as competition to Netflix, Amazon Prime Instant Video and Hulu Plus.
AT&T didn’t disclose which movies will be available at launch; suffice to say they won’t be titles offered in the traditional retail window on disc, digital and transactional VOD. Indeed, some titles reportedly available at launch include catalog fare such as Rudy, Snatch, Legends of the Fall, Hotel Rowanda, The Wedding Planner, Charlie's Angels and Assassin's Code.
“We know customers have more options than ever before to watch their favorite movies, and U-verse Screen Pack gives them a convenient and valuable way to access a large variety of movie titles, whether it’s on the device in their hand or on their big-screen TV,” said Jeff Weber, president of content and advertising sales with AT&T Home Solutions. “Our customers have told us they want subscription on demand services and we’re delivering. Screen Pack, along with our On Demand library, gives customers a flexible and more compelling movie experience, where and when they want it.”
AT&T is offering customers a free preview of Screen Pack through Jan. 13. To access the free preview, customers can select “On Demand” on their U-verse remote and scroll to Screen Pack, or they can search “Screen Pack” on Uverse.com and on the U-verse app.