Tech Execs Talk About the Intersection of Technology and Entertainment10 Jan, 2013 By: Stephanie Prange
LAS VEGAS — Hanno Basse and Eisuke Tsuyuzaki, chief technology officers for 20th Century Fox and Panasonic, respectively, discussed developments in entertainment technology Jan. 9 at the Panasonic booth during the International Consumer Electronics Show.
Both touted the promise of connectivity to enhance the film experience.
“I can envision an environment where [apps and a movie] are linked,” Basse said.
Studios will have the ability to “make the movie more of a living, breathing thing after it’s released,” he said.
That could involve traditional film extras as well as games and other digital content, he said.
As for the new, more vivid TV technology, such as 4K, hitting the market, Tsuyuzaki said, while the content may not be ready yet, the consumer electronics companies need to “get that prepared” for content.
As for 3D entertainment, he noted that many of the TVs sold are 3D-ready but are waiting for content.
“It will find its place,” Tsuyuzaki said. “It’s not going away.”
Meanwhile, both were quick to shoot down any notion that Blu-ray Disc is losing any luster.
“Contrary to common belief, Blu-ray is still doing quite well,” Basse said. “Movies [consumers] really care about what they buy on Blu-ray.”