ABI: Global Pay-TV Subscriber Market to Top 900M in 201317 Dec, 2012 By: Erik Gruenwedel
Strong growth in the Asia Pacific market contributed to the addition of 47 million pay-TV subscribers this year, bringing the total global footprint to 864 million subs, according to new research data.
The worldwide Internet connected TV subscriber base is expected to add more 9 million subscribers reaching 79.3 million subs, according to ABI Research. More than half of the net addition will be from Asia-Pacific, with China alone expected to generate more than 3 million subscribers.
Cable TV will maintain the largest market share of pay-TV in 2013 despite a rapidly growing IPTV, which will cause cable’s market share to decline to 65.4% in 2013 from 66.2% in 2012.
Currently, 33% of global pay-TV subscribers are using high-definition TV services. HDTV penetration is the highest in North America followed by Western Europe; accounting for 84% and 76% of total pay-TV subscriptions respectively.
As many countries switch over to digital transmission, the number of HD channels and packages offered by the operators will increase. ABI forecasts that 38% of global pay-TV subscribers will be subscribing to HDTV services in 2013.
“The growth in satellite, cable, and IPTV markets was strong, although digital terrestrial TV growth was flat in 2012. ABI Research expects that the pay-TV market will continue to grow in 2013 to reach 907 million subscribers,” said Jake Saunders, VP and practice director of core forecasting.