Warner Site Exchanges DVDs for Blu-ray Discs17 Nov, 2009 By: Chris Tribbey
Starting Nov. 17, owners of 55 DVD titles from Warner Home Video can trade in those DVDs for Blu-ray Discs by visiting a Web site and paying a small fee.
Visitors to DVD2Blu.com can upgrade their movies — including A Christmas Story, The Dirty Dozen and Training Day — for $7.95 or $9.95 per exchange, with free shipping on orders of more than $25. Users mail in their DVDs with pre-paid postage and receive Blu-ray Discs a short time later. Warner plans to add more titles in the coming months.
The DVDs sent to Warner will be destroyed, the studio said.
“DVD2Blu is a great way for consumers to start or expand their Blu-ray Disc collection,” said Dorinda Marticorena, Warner Home Video SVP of worldwide marketing and high definition. “We’re launching the program with a wide range of titles that will appeal to a broad audience.”