Nielsen: Nearly 40% of Black Friday Weekend Shoppers Bought a Movie Disc4 Jan, 2013 By: Erik Gruenwedel
Aggressive discounting of Blu-ray Disc players and movies by retailers for the Black Friday weekend (Nov. 23-25) resulted in 37% of shoppers buying a DVD or Blu-ray title, with another 13% purchasing an electronic edition, according to a Dec. 27 Nielsen Home Entertainment report.
Respondents in the survey of 2,000 people conducted over separate two-week periods following the Black Friday weekend said they purchased an average of four new DVD or Blu-ray disc titles, and three out of their four purchases were new movie releases in 2012.
Retailers such as Walmart, Target Blockbuster and Amazon offered DVD and Blu-ray movies priced from $1.99.
While Black Friday is considered the beginning of the winter holiday shopping season, the survey found that 69% of respondents bought discounted movies for themselves rather than someone else. Of respondents who shopped for others, 20% said they were looking for gifts for recipients who were younger than 18 years old. Top motivating factors for selecting a particular retailer was the caliber of the deals offered on movies.
The survey also found that more than half of the respondents shopped over the Black Friday weekend, 25% shopped on Cyber Monday and only 6% of respondents were not aware of sales on Cyber Monday.
Finally, about 20% of respondents participated in early bird Black Friday shopping between 8 p.m. on Thanksgiving through midnight. These shoppers comprised the highest proportion of all Black Friday weekend shoppers by a slim margin, compared with those who shopped during time periods throughout the weekend.