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BDA Secures Permanent Injunction Against Pivos Technology

10 Jul, 2013 By: Erik Gruenwedel

Blu-ray Disc Assoc. earlier this year filed a lawsuit alleging trademark infringement and unauthorized playback of BD files

The Blu-ray Disc Assoc.  July 10 said it secured a permanent injunction against Pivos Technology Group, which prevents the Fremont, Calif.-based firm from infringing upon its trademark rights.

The lawsuit, filed earlier this year, centered on Pivos’ manufacturing and marketing of its AIOS HD Media Center, which made unauthorized use of BDA trademarks and enabled unauthorized playback of Blu-ray.iso images files. The injunction resolves the lawsuit and enjoins Pivos from further infringement of the BDA’s trademarks.

Pivos also agreed to cooperate with the BDA to identify other potential infringers.

“[Blu-ray’s] strong growth has been a function not only of the superior picture and sound [it] delivers, but also of the quality experience consumers associate with the Blu-ray Disc logo,” said Blu-ray Disc Association president Roel Kramer in a statement.

Since its introduction in 2006, consumer adoption of Blu-ray Disc products has continued to grow and there are now nearly 60 million BD households in the United States, and there are about 180 million Blu-ray Disc playback devices in homes worldwide

“We hope this lawsuit and resulting injunction will send a strong message to the marketplace that the BDA takes its trademark rights seriously and will not hesitate to take action to protect its formats and their legitimate licensees against infringers,” said Kristin McQueen, chair of the BDA legal and licensing committee, in a statement. “Blu-ray Disc was designed to deliver the best possible home entertainment experience and keeping unauthorized products out of the market is critical to ensuring the consistent, best in class quality consumers have come to expect from Blu-ray Disc.”

The BDA is responsible for developing BD specifications, promoting products and ensuring that such products are not only implemented in compliance with trademark and licensing terms, but also meet the high standards established for Blu-ray Disc products. The Association is also responsible for defending its licensed trademarks and formats against infringers.

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