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BDA Appoints Bottoms to Oversee Europe

24 Apr, 2013 By: Chris Tribbey

The Blu-ray Disc Association (BDA) has tapped long-time industry analyst Jim Bottoms to spearhead BDA’s industry activities in Europe.

Bottoms, formerly with FutureSource Consulting, launched the marketing agency Gifla Associates in late 2012, and will work to advance Blu-ray and other physical and digital entertainment platforms in Europe. Bottoms also serves as the executive director for the Media and Entertainment Suppliers Alliance (MESA) Europe.

“There are a lot of new initiatives aimed at extending the road map for Blu-ray and I look forward to playing my part in helping to drive the format forward in Europe,” Bottoms said. “Through my links with MESA, and now the BDA, Gifla Associates is helping strengthen the voice of the industry and building a collaborative environment that drives revenue across the spectrum of delivery platforms and fosters growth and expansion into exciting new areas such as 4K."

Victor Matsuda, the BDA’s global promotions chairman, said there is still room to grow awareness of Blu-ray in Europe and educate consumers on the benefits of the format.

“Jim works with every key segment of the industry and as such, his relationships with today’s thought leaders and his insights into the overall direction of home entertainment are invaluable to ensuring a uniform industry voice,” Matsuda said.
“His experience and direction will be extremely helpful in bringing an is important to understanding of the needs of each individual market and meeting the objectives of the members in each territory.”

The BDA’s public relations firm Hoog+Associates will also have an expanded role, working on both sides of the Atlantic.

“We’ve previously worked closely with Jim and his team in the U.S. and on a global basis,” said Michael Hoog, president of the firm. “Formalizing this new relationship enables us to coordinate globally, but with greater insight into specific regions throughout Europe.”

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