British Video Association Honors Home Entertainment Studios15 Jun, 2015 By: Erik Gruenwedel
The British Video Association still knows how to throw a party.
Home entertainment may be acquiescing to all things digital, but packaged media — specifically marketing and PR in the world’s third-largest market — was in the spotlight June 11 during the 2015 BVA Awards at Tobacco Dock in London.
Universal Pictures Ltd. won four awards, including “Marketing Campaign of the Year for Film — Over £15 million Box Office” for The Wolf of Wall Street. Universal took home “PR/Publicity Initiative of the Year” for Northern Soul, “Marketing Campaign of the Year for Children” for Monster High: Frights, Camera, Action! and “Marketing Campaign of the Year for Special Interest” for comedy special Lee Evans – Monsters!
By virtue of its 14.1% market share and an array of new releases, Warner Home Entertainment Group won “Distributor of the Year” as well as “Marketing Campaign of the Year Film — £1 million to £5 million Box Office” for Clint Eastwood’s Jersey Boys.
Lionsgate UK took home “Marketing Campaign of the Year — Catalogue: Single Product” for Pulp Fiction and “Digital/Social Marketing Initiative of the Year” for Filth. Twentieth Century Fox Home Entertainment took home “Marketing Campaign of the Year — Catalogue: Multiple Product” for X-Men: Days of Future Past theatrical drafting campaign and “Marketing Campaign of the Year Film — £5 million to £15 million Box Office” for The Fault in Our Stars.
HBO Home Entertainment won “Marketing Campaign of the Year for Television” for Game of Thrones: Season 3.
Not surprisingly, Walt Disney Studios Home Entertainment’s animated behemoth Frozen won “Title of the Year,” while British supermarket chain Tesco won “Retail In-Store Theatre Initiative of the Year” for its “Frozen Winter Wonderland — Frozen Sing-Along” campaign.
Satellite TV operator Sky’s “Buy and Keep” electronic sellthrough program, which includes a DVD shipped in the mail, won “Retailer Initiative of the Year.” Amazon UK won “Home Delivery Retailer of the Year,” and iTunes grabbed “Digital Retailer of the Year.”
“The category is constantly evolving in response to ever-changing consumer behavior. It’s great to see year-on-year the creativity and strength of campaigns continuing to reach audiences in new exciting ways, through different mediums. It’s great to be able to acknowledge all those who continue to make the video industry great,” Liz Bales, chief executive of the BVA, said in a statement.