U.S. Postal Services Refuses to Mail Anchor Bay’s ‘Look’ Postcards7 Apr, 2009 By: Chris Tribbey
Neither rain, nor sleet, nor gloom of night prevents the United States Postal Service from delivering the mail … unless that mail is considered too sexually suggestive.
Anchor Bay Entertainment and Sue Procko Public Relations found that out this week after the USPS refused to mail 800 postcards promoting the May 5 DVD release of Look. The postcards feature a man in his boxers with his pants around his legs, a woman’s legs wrapped around him, as they fool around in a retail warehouse. There is no nudity in the scene, which has “It is LEGAL for your company to get permission to install HIDDEN CAMERAS IN THE WORKPLACE!” written above it.
The mailing house that was sending the cards received a letter from the USPS, telling them the postcards could only be mailed in envelopes, citing United States Code Title 39, Section 3010, Paragraph D, which prohibits the mailing of any “sexually oriented advertisement,” meaning “any advertisement that depicts, in actual or simulated form, or explicitly describes, in a predominantly sexual context, human genitalia, any act of natural or unnatural sexual intercourse, any act of sadism or masochism, or any other erotic subject directly related to the foregoing.”
“We’re all in shock,” Look director Adam Rifkin told the New York Post’s Page Six. “Not only is it censorship, but with the post office in such financial straits, it’s ridiculous they won’t mail it.”
Look takes on the lack of privacy for Americans today, with more than 30 million surveillance cameras, reality TV, Webcams and more constantly monitoring our daily moves.