LoveFilm Instant Inks Streaming Deal With Warner12 Apr, 2013 By: Erik Gruenwedel
Amazon-owned subscription video-on-demand service LoveFilm Instant April 12 said it signed a “milestone” deal with Warner Bros. International Television Distribution for the media company’s serialized programs in the United Kingdom.
LoveFilm Instant subscribers will be able to stream seasons one to seven of the Emmy award-winning presidential drama “The West Wing,” all nine seasons of teen series “One Tree Hill,” every season made of Golden Globe winner “Nip Tuck” and sci-fi spin off “Terminator: The Sarah Connor Chronicles 1 and 2.”
“This latest content deal with Warner is hugely exciting for TV fans as even more fantastic must-see content goes live on LoveFilm Instant,” said Chris Bird, director, film strategy at LoveFilm in a statement.
The deal extends Warner’s cautious approach to SVOD, which heretofore has shied away from the lower margin distribution channel in favor of physical and digital sellthrough and transactional VOD. As a result, Warner is licensing largely catalog programming, in addition to targeting LoveFilm instead of Amazon Prime Instant Video in the United States.
Indeed, Netflix late last year inked multi-year agreement with Warner for past TV seasons in the U.K. and Ireland. LoveFilm, which signed a movie streaming deal with Warner in 2011, recently inked a license agreement with NBC Universal for programs such as “The Office” and “30 Rock,” among others.
"This deal once again indicates that the programming we produce has a long life after their primary exposure on network television,” said Jeffrey Schlesinger, president, Warner Bros. International Television Distribution. “The addition of these long running, serialized, addictive series to the Lovefilm service will provide its subscribers with many hours of compelling viewing.”