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LoveFilm Inks Streaming Deal With NBC Universal

16 Jan, 2013 By: Erik Gruenwedel

Amazon-owned subscription video-on-demand service LoveFilm Jan. 16 said it has signed a license agreement with NBC Universal International TV Distribution, which is owned by Comcast.

LoveFilm subscribers can now watch U.S. comedies “The Office,” “30 Rock,” “Heroes” and 1980s classic “Knight Rider,” among others.

LoveFilm, which operates Europe’s largest by-mail disc rental service, launched LoveFilm Instant in December 2011 — a month before Netflix bowed service in the United Kingdom and Ireland.

LoveFilm Instant, which costs $9.30 a month, also has streaming agreements with ABC TV, BBC and ITV, among others.

“This deal with NBC Universal strengthens our exceptional and unrivalled on-demand TV offer,” Jim Buckle, managing director at LoveFilm, said in a statement. “Our content and the instant nature of our service make us the first choice for people who want the best possible entertainment experience.”

Belinda Menendez, president of NBC Universal International TV Distribution and Universal Networks International, said the agreement expands the reach of NBC programming beyond domestic borders.

“LoveFilm subscribers will now have access to the classic NBCU series they know and love, as well the opportunity to discover our other high-caliber programming,” Menendez said in a statement.

Separately, LoveFilm announced it has signed a content agreement with Studio Hamburg gaing access to numerous German TV shows and movies, including international production, "Secret Diary of a Call Girl," from the U.K.


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