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CBS Ups SVOD Stake in Amazon Prime

13 Feb, 2013 By: Erik Gruenwedel

Deal excludes major primetime and Showtime hits, including "NCIS" and "Dexter"

CBS Corp. and Amazon Feb. 13 said they have expanded a content licensing agreement to bring classic series and TV shows from CBS and Showtime Networks to Amazon’s Prime Instant Video service, extending the current catalog deal.

CBS and Showtime series coming to Prime Instant Video for the first time include “America’s Next Top Model,” “Everybody Loves Raymond,” “Jericho,” “The L Word,” “Undercover Boss” and “United States of Tara,” among others.

In addition, TV series such as “Medium,” “The Tudors,” the complete “Star Trek” franchise and “I Love Lucy,” among others, will continue to be available for streaming to Prime members on connected devices. Amazon offers free SVOD service to subscribers of its $79 annual Prime shipping platform.

“CBS was one of our earliest content partners for Prime Instant Video,” said Brad Beale, director of digital video content acquisition for Amazon. “Adding a wider selection of great TV series, while extending our already popular selection of CBS programming, continues to make Prime an even better deal for customers.”

The expanded SVOD footprint underscores an ongoing change in strategy of sorts for CBS. Its CEO, Les Moonves, has been adamant against offering current primetime programming on SVOD platforms. Hence, popular series such as the "NCIS" franchise and "Dexter" remain off SVOD. 

“Clearly the appetite for CBS programming continues to be very healthy, and we look forward to continuing to reach and establish new fans through Amazon’s terrific platform,” Scott Koondel, chief corporate licensing officer for CBS, said in a statement.

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