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Amazon Prime Subs Near 17 Million

9 Dec, 2013 By: Erik Gruenwedel

Research group cites survey of 300 Amazon users for estimate as ecommerce behemoth does not disclose Prime membership totals

Amazon’s Prime membership shipping program is approaching 17 million subscribers, which is up from almost 10 million a year ago, according to new data from Consumer Intelligence Research Partners.

Amazon’s $79 annual Prime membership, which includes free two-day shipping on most purchases, offers free access to video-on-demand streaming of movies and TV shows similar to Netflix and Hulu Plus.

Amazon Prime Instant Video is considered Netflix’s biggest rival in the U.S., according to Netflix co-founder and CEO Reed Hastings. Netflix has more than 30 million subscribers domestically. Hulu Plus has more than 4 million subs.

Seattle-based Amazon has never disclosed Prime membership totals. CIRP determined of total of 16.7 million Prime members based on a survey of 300 of the ecommerce behemoth’s users.

CIRP said the average Prime member spends $1,340 per year purchasing from Amazon, representing 56% of domestic product sales. The average non-Amazon Prime shopper spends $708 annually.

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