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Eyeing 'The Hobbit'

5 Mar, 2013 By: John Latchem

Major retailers promoting preorders of upcoming hits alongside the new releases is becoming commonplace.

The latest blockbuster to receive the preorder blitz is Warner Home Video’s The Hobbit: An Unexpected Journey, which arrives on DVD and Blu-ray Disc March 19.

Best Buy is offering the Blu-ray combo pack of the film with an exclusive documentary, A Hobbit’s Tale Part 1: The Journey Begins. For a $14.99 deposit, fans can reserve a copy of the Blu-ray and have instant access to the exclusive documentary via Best Buy’s CinemaNow streaming service.

Walmart’s preorder of The Hobbit: An Unexpected Journey includes a 3D lenticular card of Bilbo or Gandalf, the Blu-ray in Walmart-exclusive 64-page booklet packaging, and instant viewing of the film online via Vudu.

Walmart also has a preorder for the History Channel’s The Bible miniseries on DVD ($29.96) and Blu-ray ($34.96) April 2 from Fox. The title, which includes Vudu access on street date, is touted as a Walmart exclusive.

In addition, Walmart preorders for the Blu-ray combo pack of Universal’s Les Misérables (March 22) tout an exclusive bonus soundtrack CD.

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