Universal Picks Up ‘Sea Rex 3D’

14 Sep, 2011 By: Chris Tribbey

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Universal Studios Home Entertainment has picked up the rights to Imax’s Sea Rex 3D: Journey to a Prehistoric World.

The film earned more than $4.1 million during its limited domestic release in June 2010 and explores the marine monsters that existed 20 million years before the dinosaurs.

The film has been released in 21 countries in 19 different languages, and Universal will release the film in North America on 3D Blu-ray Disc ($39.98) Nov. 15.

“Sea Rex 3D is visually stunning in 3D and will deliver a truly unique cinematic home entertainment experience thanks to its innovative story, state-of-the-art computer-generated images and historical reenactments,” said Eddie Cunningham, president of Universal Pictures International Home Entertainment. “Our company is leading the charge to deliver the highest quality 3D entertainment directly to consumers through the new ultrahigh-definition Blu-ray 3D technology, the current cutting edge in home theatre entertainment.”

Universal previously worked with 3D Entertainment Distribution to distribute Ocean Wonderland 3D, Sharks 3D and Dolphins & Whales 3D on Blu-ray.

“We are so pleased to once again be partnering with [Universal] and to have the opportunity to bring this fascinating prehistoric universe straight into people’s homes in 3D,” said Francois Mantello, 3D Entertainment Distribution's chairman and CEO. “After just 16 months of exhibition, Sea Rex is on track to reach the [worldwide] $12 million mark at the box office by the end of September, proving its growing popularity with audiences around the world.”
 

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