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Panasonic Sponsors 3D Consortium

12 Apr, 2010 By: Erik Gruenwedel

Panasonic is sponsoring ongoing efforts by the Entertainment Technology Center @ USC (ETC@USC) to better understand and implement burgeoning consumer, retail and CE interest in 3D entertainment in the home.

Panasonic was the first consumer electronics manufacturer to bow a 3D television at retail – a 50-inch plasma model with enabled Blu-ray Disc player and glasses.

Worldwide 3D TV shipments are expected to reach 4.2 million units this year and 12.9 million units in 2011, according to research firm iSuppli.

ETC@USC is a non-profit consortium examining the CE and retail challenges of selling 3D products, establishing guidelines for producing and displaying stereoscopic imagery, marketing and advertising in 3D and related issues.

Panasonic’s fiscal assistance will help ETC undertake research studies that further explore human factors issues related to viewing 3DTV and the impact of stereoscopic technologies as they relate to the human visual system.

The results of this work will be shared with the content creation community to provide insights and guidelines as it continues to produce immersive and visually comfortable 3D content, according to ETC.

“It goes without saying that 3D is here to stay, in the theater, in the home, and in special venues everywhere,” said Eisuke Tsuyuzaki, chief technology officer for Panasonic Corp. of North America. “Through its many 3D-related projects and initiatives, the ETC@USC has played a key role in fostering an on-going dialogue about the best approach to furthering the success of 3D across many platforms.”

Panasonic will introduce the new 25.5-inch 3D LCD production monitor with full 1920x1200 resolution at the 2010 NAB Show through April 15 in Las Vegas.

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