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Wuaki.tv Rebranding to Rakuten.tv

7 Apr, 2017 By: Erik Gruenwedel

Japanese movie/TV streaming site owned by the ‘Amazon of Japan’ is going global

Wuaki.tv, the Spanish-based transactional VOD service owned by Japanese e-commerce service Rakuten, reportedly is rebranding itself as Rakuten.tv. The switch is set to happen in July in association with Rakuten’s €55m ($58.3 million) sponsorship of professional soccer giant FC Barcelona.

In an interview with Spanish newspaper El Periódico, Wuaki.tv CEO Jacinto Roca said the move underscores changing market dynamics, which include the arrival of Netflix. As a result, the company will also rebrand Singapore-based VOD provider Viki and Japanese-based VOD service Showtime (not associated with CBS-owned premium TV channel Showtime). 

“We believe that we can be more competitive through a single brand and a single company in the three continents. In order to compete on the Internet, you have to be global,” Roca said, per translation. “I think this is helping to increase the awareness of VOD in general. It’s competition, but it’s positive.”

The Wuaki.tv catalog includes content from Warner Bros., Disney, Sony Pictures Entertainment and 20th Century Fox Home Entertainment, as well as U.K. distributors BBC and ITV. It recent years it added content from Metrodome, Kaleidoscope Entertainment, The Movie Partnership and Content Media Corp., among others.

About the Author: Erik Gruenwedel

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