Vudu Pushing Digital Movie Cards at Walmart for the Holidays

27 Nov, 2017 By: Erik Gruenwedel

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Vudu.com has upped of branded digital movies via packaged-media SKU (“stock keeping unit”) on shelves exclusively at Walmart. The world’s largest retail star owns Vudu.

DVD/Blu-ray Disc movies have long included a Digital Copy, or cloud-based UltraViolet code redeemable online and playable on authenticated devices.

Now Vudu is promoting separate digital access available only in stores.

Vudu Digital Copy originated three years ago as “InstaWatch,” a platform Walmart designed to simplify the process getting access to digital versions of packaged-media movies.

The platform enabled a consumer of a DVD/Blu-ray movie purchased at Walmart to scan the store receipt through an app on a mobile phone to access (or watch) the digital file on Vudu.

A Vudu Digital Card includes a redemption code that is paired with the store receipt (activated at checkout) and can be streamed via any Vudu-enabled device.

Vudu claims its branded digital cards are typically available before a movie’s packaged-media retail street date.

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