Redbox Selling Digital Movie Codes25 Oct, 2017 By: Erik Gruenwedel
Redbox has begun offering digital codes to select Disney movies accessible on the kiosk vendor’s website and playable on compatible media devices.
Dubbed “Digital Codes At The Box,” the program currently only offers digital access to Beauty and the Beast, Alice Through the Looking Glass, Guardians of the Galaxy Vol. 2, Maleficent, Inside Out, The Jungle Book, Pete’s Dragon, The BFG, Rogue One: A Star Wars Story, Doctor Strange, Finding Dory and Moana.
Digital codes are priced from $5.99 to $19.99 depending on the title and available on the website’s DVD/Blu-ray Disc link.
“While we don’t disclose the source, we’re pleased to sell these original digital movie code inserts to our customers at the great value they expect from Redbox,” a spokesperson said in a statement.
The digital codes come as Disney recently expanded access on its rebranded Movies Anywhere platform to digital movies from 20th Century Fox, Sony Pictures, Universal Pictures and Warner Bros.
Redbox, which operates more than 40,000 kiosks nationwide, last visited digital distribution with Verizon and the short-lived Redbox Instant platform, which offered subscribers combined streaming/disc access.