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Disney Movies Anywhere Partners With Vudu

17 Nov, 2014 By: Erik Gruenwedel

Deal, in effect, links Disney’s cloud-based content storage system with industry-backed UltraViolet alternative

Vudu.com has joined Disney Movies Anywhere as a participating retailer, allowing movie fans to access their DMA content through the Walmart-owned digital movie service.

Disney Movies Anywhere (www.disneymoviesanywhere.com), which launched in February with about 400 Disney, Pixar and Marvel titles, utilizes a proprietary cloud-based storage platform, while Vudu is compatible with a number of digital platforms, including UltraViolet — the cloud-based platform supported by other studios.

The agreement coincides with Disney's Nov. 18 launch of the sing-along edition of animated hit Frozen, as well as the digital version of Marvel’s Guardians of the Galaxy (available on disc Dec. 9), which are available through Vudu (www.vudu.com/dma).

“In addition to its robust digital video service, Walmart is a top destination for Blu-ray and DVD purchases, and bringing Disney Movies Anywhere to Vudu enhances the value of those purchases,” Janice Marinelli, president of Disney Studio in-home and digital distribution & Disney-ABC content Distribution, said in a statement.

Prior to the deal, some Disney Movies Anywhere codes included with new Blu-rays could also be redeemed at Vudu, allowing consumers to store Disney films at both locations. This new agreement directly links a consumers' accounts to both services.

Disney Movies Anywhere, which bowed with Apple’s iTunes iOS operating system, earlier this month expanded availability to Google Play, which uses the competing Android operating system.

For a limited time, users who connect a participating digital retail account receive a free digital copy of Disney’s Wreck-It-Ralph.

“Vudu’s availability across in-home entertainment devices like smart TVs, Roku 3, Xbox One and PlayStation 4 as well as Apple and Android smartphones and tablets means Disney fans can now enjoy their movies on more devices than ever,” Jeremy Verba, GM of Vudu, said in a statement.


About the Author: Erik Gruenwedel

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