Looking to the Past and the Future27 Mar, 2017 By: Stephanie Prange
This magazine in its nearly 40 years has seen formats come and go, navigating changes along with the industry. This month, we celebrate the 20th anniversary of the optical disc (DVD launched in America in 1997) and its continued vibrancy. We also investigate virtual reality, a new format that the studios are just starting to explore. Meanwhile, we continue to report on the growth of white-hot digital delivery services and the increasingly award-winning and popular original content of such outfits as Amazon Prime and Netflix.
This industry has of necessity had to shift with the formats. Director Ivan Reitman, who worked on the Ghostbusters VR experience, likened making the 360-degree product to the early days of silent film, when directors were figuring out if audiences would understand and react well to a close-up. If viewers have the agency to look wherever they want in VR, how does a director tell a story? That’s just one of the questions facing the new format. Sony’s Jake Zim said the business plan for VR products also is in the embryonic stages — what to charge, what activities viewers will enjoy, what environments will be most conducive to VR are all under review as the studio dips its toe into this new medium.
As DVD launched 20 years ago, it faced uncertainty as well. Would the collector embrace the sellthrough-priced format and buy movies and TV shows to put on the shelf like books? It turned out to be an enormous success, and two decades later DVD and its successors are still spinning revenue for the studios. With the advent of Blu-ray Disc, it has adapted to high-definition and 3D and 4K Ultra HD with high dynamic range to deliver ever-better quality picture and sound. It’s been such a flexible format that today it still accounts for the lion’s share of U.S. home entertainment revenue. The arrival of TV DVD even helped create the binge-watching consumer that now ravenously watches episode after episode on streaming services such as Netflix and Amazon Prime. Before streaming, consumers learned to binge on disc series sets. The disc also created a whole new way to appreciate the content, spawning director’s commentaries, making-of documentaries and other extras that brought viewers into the process of making entertainment.
So here’s a toast to the past and to the future. May the legacy disc format continue to impress as it adapts to 4K UHD with HDR, and may new formats continue to entertain as well as the disc has for two decades.