Roku Expects User Base to Triple in 2011

9 May, 2011 By: Erik Gruenwedel

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Media player manufacturer Roku Inc. May 9 said it has delivered more than 15 million channel downloads to its user base of 1 million devices, and expects the latter to reach 3 million by the end of the year.

Saratoga, Calif.-based Roku, which in 2008 helped launch Netflix streaming, was the first set-top manufacturer to introduce third-party streaming content to over-the-top devices, including MLB.tv, Amazon VOD, Hulu Plus, UFC, Crackle, NHL GameCenter Live and NBA Game Time, among others.

“Roku is clearly the easiest streaming device for consumers to use,” said Revision3 CEO Jim Louderback. “We quickly built a great-looking application and have been extremely happy with the response from both our existing viewers and new ones who discovered us on the platform.”

Roku, which began selling standard and high-definition players directly from its website, also sells the players (priced from $59.99) at Amazon, Best Buy, BJ’s Wholesale Club, Fry’s Electronics and RadioShack.
 

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