Vubiquity to Sell Digital Movies in British Retail Stores

9 Nov, 2015 By: Erik Gruenwedel

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Tech company hires longtime U.K. home entertainment executive Rob Salter to spearhead Digital HD’s move into brick-and-mortar retail

In a new retail strategy designed to meld brick-and-mortar retail with digital distribution, Vubiquity Nov. 9 announced plans to sell movies in high-street shopping outlets in the United Kingdom.

“High street” is a generic term for main business street or urban retail area in a British town. In essence, Vubiquity is bringing Digital HD movies to third-party retail to sell under its own brand.

To head the project, Vubiquity hired former Reverbz Media CEO Rob Salter as VP of retail. Salter was previously category director (media and entertainment) at British shopping giant Tesco. He also worked with studios on UltraViolet, the cloud-based digital content storage platform.

Vubiquity, which is headed by former longtime Warner Bros. Home Entertainment executive Darcy Antonellis, will combine its transactional digital content services prowess (content licensing, processing for multiplatform viewing, metadata management, and distribution) with Reverbz' knowledge of packaged-media fulfillment.

It wasn’t immediately clear if the business-to-business strategy will be backed by UltraViolet or another cloud-based platform.

“We will provide a range of fully integrated, end-to-end services that are very compelling for retailers, content owners and consumers alike,” Nick Ruczaj, SVP of commercial EMEA at Vubiquity, said in a statement.

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