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New Transactional VOD Service Offers Indie Theatricals in the Home

23 Jun, 2016 By: Erik Gruenwedel

Flix Premiere, an upstart transactional VOD service and app based in the United Kingdom, has begun offering global access to new-release independent theatrical movies there and in the United States.

The service’s “theatre-on-demand” business model aims to help independent filmmakers and distributors maximize revenue opportunities by offering consumers “Red Carpet Premiere” exclusives and advanced theatrical screenings, priced at $4.99 for a 48-hour window. The latter includes bonus material such as behind-the-scenes footage and interviews. Consumers can buy five movie tickets for the price of four.

Curated titles feature global and domestic film festival entries across genres, including drama, comedies, documentaries and thrillers. Movies (no episodic content) change every 10 to 12 days, but remain on the site for 12 months.

Selections include: A Nightingale Falling, Changeover, Get Happy, I Put A Hit On You, Lipstikka, Love Me Do, Noble Fir, Sonata for Cello, Superbob, Tension(s) and Tula: The Revolt.

The first two Red Carpet Movie Premieres are drama Interwoven, with Oscar winner Mo'Nique, and The Paddy Lincoln Gang, starring Dean Jagger.

"Launching in the world's largest movie market, the U.S., is take-two of our global mission to bring the magic of theatrical releases to mobile screens,” Martin Warner, founder and CEO of Flix Premiere, said in a statement.

The service, which plans to launch in seven countries by next year, is also planning to launch over-the-top content (OTT) distribution on streaming media devices, including to game consoles, later this year.


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