Lionsgate Licenses Movies to Video Game Platform25 Apr, 2016 By: Erik Gruenwedel
Lionsgate April 25 announced it is licensing select movies to Valve Corp., a Bellevue, Wash.-based video game publisher and social media platform distributor. Specifically, Lionsgate is distributing more than 100 titles through the company’s Steam transactional digital platforms, which include virtual reality. Transactional video-on-demand rentals are priced from $3.99.
The partnership launches with more 100 Lionsgate feature films, including movies from the studio’s “Hunger Games,” “Twilight,” “Saw” and “Divergent” franchises.
“With over 125 million users, Steam represents a unique, exciting and disruptive opportunity to expand our global distribution business,” Jim Packer, president of worldwide television and digital distribution at Lionsgate, said in a statement.
Steam customers are able to view video on Windows, Mac, Linux, SteamOS platforms, and in virtual reality via SteamVR. The platforms include social media functionality enabling users to share title selections, embed trailers, and discuss and view in community groups.
"[Lionsgate] films are engaging audiences and fostering rich communities around the world, reflecting the kind of high-quality entertainment that we expect to drive the continued expansion of our content offering," said Doug Lombardi, head of marketing at Valve.